Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Rooms to Stop the Young From Straying – NYTimes.com

Rooms to Stop the Young From Straying – NYTimes.com

The rec room, once a wood-paneled corner of the basement with a dumpy couch and a TV with rabbit ears, is enjoying a revival in more upscale form. The space that parents cringed at the thought of entering and adolescents couldn’t wait to escape has been reimagined, largely by affluent suburbanites, as a haven of home theaters, stylish furniture, stainless kitchens and spa bathrooms — all deployed as lures to keep teenagers at home.

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Filed under: affluent, Customization, entertainment, families, kids, Teens

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