Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Among Mobile Marketing Techniques, Text Messaging Most Often Responded to

Among Mobile Marketing Techniques, Text Messaging Most Often Responded to – MarketingVOX

Some 70 percent of consumers that responded to a mobile marketing offer say they responded to a marketing text message — compared with 41 percent who’ve responded to a survey and 30 percent to email offers — according to the Direct Marketing Association (DMA), writes MarketingCharts.

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Filed under: Mobile, texting

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