Forrester Technographics Benchmark Survey: Gen Y a Generation Apart
July 22, 2008
Forrester Technographics Benchmark Survey: Gen Y a Generation Apart – MarketingVOX
Although Gen Y (those 18-28 years old) is a small generation, comprising just 38 million US adults, they set the pace for technology adoption – 9 in 10 own a PC and 82 percent own a mobile phone – according to Forrester Research’s 2008 North American Technographics Benchmark survey, MarketingCharts reports.
Entry Filed under: Consumer, Gen Y, early adopters, technology. .
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