Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Spendy Co-Eds: Digitally-Engaged, Socially Responsible

Spendy Co-Eds: Digitally-Engaged, Socially Responsible – MarketingVOX

A record-level 13.6 million college students (age 18-30) will soon
arrive on campus and account for a record $237 billion in spending this
year — up 20 percent from ’07, according to Alloy Media + Marketing’s 8th annual College Explorer study, powered by Harris Interactive

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Filed under: college students, Consumer, digital, Gen Y, social responsibility, students, Young Adults

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