Spendy Co-Eds: Digitally-Engaged, Socially Responsible – MarketingVOX
A record-level 13.6 million college students (age 18-30) will soon
arrive on campus and account for a record $237 billion in spending this
year — up 20 percent from ’07, according to Alloy Media + Marketing’s 8th annual College Explorer study, powered by Harris Interactive
Filed under: college students, Consumer, digital, Gen Y, social responsibility, students, Young Adults
