Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Upscale Shoppers Lead Costco Pilgrimage

Upscale Shoppers Lead Costco Pilgrimage – MarketingVOX

As the economy weakens, traffic at club stores targeting budget-conscious shoppers has increased at a rate faster than US population growth — with upscale consumers driving the increase, according to new data from Mediamark Research & Intelligence (MRI), writes Retailer Daily.

The number of people that shop at club stores like Costco, B.J.’s and Sam’s Club increased 3.6 percent from September 2006 to April 2008, while the total adult population increased just over 1 percent in the same time period, according to MRI’s Survey of the American Consumer.

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Filed under: affluent, Consumer, economy, shopping

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