Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Understanding ‘Digital Divas’

Understanding ‘Digital Divas’

“We sought to answer the burning questions keeping brand managers and advertisers up at night: How are women in the digital age different from women of past generations?” said Beth Uyenco, global research director of Microsoft’s advertiser and publisher solutions. “How can brands leverage digital media to deepen relationships with them?”

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Filed under: digital, early adopters, Media, Women

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