December 8, 2008 • 4:57 pm
Study: ‘Green Evangelists’ Are Spreading Eco-Friendly Message
For its Green AMPlified study, AMP surveyed 3,200 consumers ages 18-49 to capture opinions, beliefs and perceptions of people’s relationships with the “green movement.” Nineteen percent of respondents were defined as “Influentials” or “Green Evangelists”—those who, after learning that a company is environmentally friendly, are very likely to recommend the company and/or its products to others. Green Evangelists tend to be in the 18- to 30-year-old age range and 57% are female, the study found.
Filed under: Gen Y, Young Adults, eco-friendly, environment, opinion leaders, social responsibility
‘Precycling’ Catches On With Consumers
Consumers who precycle aren’t just content with throwing cans and bottles in the recycle bin and letting waste management sort it out. With increasing consumer interest in sustainable living, those engaged in precycling aim to avoid products that create more superfluous stuff. This could mean everything from buying bulk in order to avoid excess packaging to reusing everything from water bottles to shopping bags (the latter of which has caught on with retailers and the public at large).
Filed under: eco-friendly, environment, social responsibility, trends
September 17, 2008 • 1:57 pm
Study: ‘Green Evangelists’ Are Spreading Eco-Friendly Message
Consumer interest in green living seems to be here to stay. A new study questions previous studies that claim consumers are growing weary of green attitudes: About 19% of 3,200 young consumers are “green evangelists” and actively recommend companies that are eco-friendly.
Filed under: Consumer, WOM, eco-friendly, opinion leaders
Gen Y’s Fave: Whole Foods
Hipsters may not have enough money to put food in their fridge, yet many are willing to pony up the extra cash for eco-friendly brands like Method. This was one of the takeaways from a recent survey conducted by Outlaw Consulting, San Francisco. The marketing firm polled 100 Gen Y consumers (ages 21-29) from among its panel of trendsetters living in Los Angeles, Miami, New York and San Francisco. The goal was to gauge what brands influencers perceive as being environmentally friendly.
Filed under: Consumer, Gen Y, Tastemakers, Young Adults, eco-friendly
MediaPost Publications – Packaged Facts Finds Kids Take Lead On Green Purchases
Half of 6- to-8-year-olds encourage their parents to buy green products–with Hispanic children leading other demographics by a wide
margin. The Hispanic kids’ environmentalism, in turn, may be the reason why the Pacific region–with its large Hispanic population–leads all other areas in numbers of kids pushing their parent to go green.
Filed under: Hispanics, Tweens, eco-friendly, kids
Advertising – Cooling Off on Dubious Eco-Friendly Claims – NYTimes.com
The high volume of ads in today’s market that tout a product’s or company’s green practices have led some members of the advertising industry to worry about so-called “greenwashing.” They are concerned that the message of truly environmentally friendly items might get lost in the mix and lead to consumer complaints.
Filed under: advertising, eco-friendly, environment
Study: ‘Green’ Products Leave Consumers Puzzled
Study: ‘Green’ Products Leave Consumers Puzzled
July 15, 2008
-By Becky Ebenkamp
The good news is consumers are “going green.” But the bad news is they are still pretty green when it comes to understanding what the term really means.
Filed under: Consumer, eco-friendly, environment, trends
The recent drive toward healthy and green living has consumers placing a
high degree of trust in the ‘all natural’ claim for personal care products,”
says Christopher Haack, senior analyst at Mintel. Hispanic consumers are the
fastest-growing market for natural and organic personal care: 74% of their
total personal care product purchases were classified as being natural and
organic.
~A
MediaPost Publications – Organic/Natural Products Enjoy 35% Market Growth, Per Study – 06/11/2008
Market research firm Mintel says the 35% growth since 2005 of the natural and organic personal care products market has prompted retailers to stock more of these products.
Mintel Global New Products Database (GNPD) says the market is now valued at $465 million, and has seen a 53% increase in the number of new organic and/or all-natural product launches in the past two years–from 554 in 2005 to 846 in 2007.
Filed under: Consumer, eco-friendly, environment
