December 8, 2008 • 4:57 pm
Study: ‘Green Evangelists’ Are Spreading Eco-Friendly Message
For its Green AMPlified study, AMP surveyed 3,200 consumers ages 18-49 to capture opinions, beliefs and perceptions of people’s relationships with the “green movement.” Nineteen percent of respondents were defined as “Influentials” or “Green Evangelists”—those who, after learning that a company is environmentally friendly, are very likely to recommend the company and/or its products to others. Green Evangelists tend to be in the 18- to 30-year-old age range and 57% are female, the study found.
Filed under: Gen Y, Young Adults, eco-friendly, environment, opinion leaders, social responsibility
September 17, 2008 • 2:09 pm
Gen X, Gen Y Moms Use Internet Differently – MarketingVOX
Though both Generation X and Generation Y moms view the internet as a must-have tool for finding child-rearing information, there is a significant generational difference in their online behaviors and preferences, according to a study from The Parenting Group and NewMediaMetrics.
Gen Y moms are much more attached to media that connects them to other moms online – such as internet communities, blogs and video-sharing sites – suggesting they prefer to rely on peers rather than experts to help them parent, according to the study.
In contrast, Gen X moms are less attached to digital media as a whole. They are more likely to engage in task-oriented activities such as shopping online and uploading photos
Filed under: Gen Y, Internet, Media, Moms, Women, digital, websites
MediaPost Publications – Banks Have Opportunity In Diehard Home Owner Wannabes – 09/15/2008
According to Mintel, Echo Boomers (those agea 13-30), African-American and Hispanic consumers plan to buy a house within the next five years. While only 23% of the general population intends to buy a house in that time frame, 38% of adults 18-24 and 39% of adults 25-34 said they will. Across all age groups, 42% of Asians, 37% of African-Americans and 30% of Hispanics say they will buy a home in the next five years, compared with 20% of whites.
Filed under: African American, Gen Y, Hispanics, economy
September 9, 2008 • 11:34 am
Older Demos Use Green Products Most Often – MarketingVOX
While conventional marketing wisdom holds that it’s those idealistic Gen Y shoppers who are the most committed to buying products that are less harmful to the environment, a new study finds that, actually, Baby Boomers are the greenest generation.
Both male and female groups 55 years and older are above-average users of environmentally friendly home goods in the U.S., according to the new study from ICOM Information & Communications.
Filed under: Baby Boomers, Gen Y, environment
August 29, 2008 • 11:46 am
August 7, 2008 • 11:40 am
Gen Y’s Fave: Whole Foods
Hipsters may not have enough money to put food in their fridge, yet many are willing to pony up the extra cash for eco-friendly brands like Method. This was one of the takeaways from a recent survey conducted by Outlaw Consulting, San Francisco. The marketing firm polled 100 Gen Y consumers (ages 21-29) from among its panel of trendsetters living in Los Angeles, Miami, New York and San Francisco. The goal was to gauge what brands influencers perceive as being environmentally friendly.
Filed under: Consumer, Gen Y, Tastemakers, Young Adults, eco-friendly
Ypulse Research » Blog Archive » Teen Topix Teens & Internet, Spring 2008 | OTX and Intelligence Group
New Research from OTX and Intelligence Group Looks at Teens’ Online Behavior.
Teens Online Buy Stuff, Prefer Reality Over Virtual Sometimes, And Have Concerns
New research from OTX and The Intelligence Group studies teens’ online behavior, finding that teens are spending an average of 11.5 hours per week online, doing everything from instant messaging and visiting social networking sites to shopping and listening to music, but dispels myths that this group wants to do everything online. The study did find that 24% of teens are spending more than 15 hours a week online.
Filed under: Gen Y, IM, Teens, kids, music, online retail, shopping, social networking
