Integrating a brand or product into the plot of a movie, a TV series or a video game is intended to thwart the increasing ability of consumers to zap, zip through or otherwise dodge — so to speak — traditional advertising tactics like television commercials.
~A
The Supporting Actor Wore Radials – New York Times
THE stars are coming out in movies scheduled for release later this year: Angelina Jolie in “Wanted,” Harrison Ford in “Indiana Jones and the Kingdom of the Crystal Skull,” Christian Bale as Batman in “The Dark Knight,” the Dodge Caravan in “Soccer Mom.” …
Back up a minute. A minivan among the shimmering, glowing stars in the cinema firmament, to quote Lina Lamont in “Singin’ in the Rain”? Indeed.
Filed under: Branded Entertainment, CPG, Consumer, advertising, film, movies
Weekend Box Office Estimates: Mar 21-23, 2008
Dr. Seuss’ Horton Hears A Who! (Fox) $25.1 million 2 wk total $86.5m
Tyler Perry’s Meet the Browns (Lionsgate) $20.0 million opening weekend
Shutter (Fox) $10.7 million opening weekend
Drillbit Taylor (Paramount) $10.2 million opening weekend
10,000 B.C. (Warner Bros.) $8.7 million 3 wk total $76.1m
Never Back Down (Summit) $4.9 million 2 wk total $16.8m
College Road Trip (Buena Vista) $4.6 million 3 wk total $32.0m
The Bank Job (Lionsgate) $4.1 million 3 wk total $19.4m
Vantage Point (Sony) $3.8 million – 5 wk total $65.3m
Under the Same Moon (Weinstein Co.) $2.6 million opening weekend
Source: Box Office Mojo
Filed under: Charts, film, movies
February 27, 2008 • 1:45 pm
Will Ferrell, one of the most tireless–some would say shameless–promoters on Hollywood’s A-list, stars in a series of jocular TV spots pitching Procter & Gamble’s newest addition to the Old Spice product line, Pro Strength antiperspirant. The spots help raise the profile of Farrell’s R-rated “Semi-Pro,” while reaching the young male consumers P&G covets.
The actor ad-libbed much of the material in the eight ads during a daylong shoot, signing off with such politically incorrect tag lines as “Don’t smell like a turtle cage” and “The finest street-legal antiperspirant you can get outside of Mexico that’s not poisonous.”
The campaign is the latest move aimed at reinvigorating the Old Spice brand. P&G has reached out to younger males with grass-roots marketing, replacing the clipper ship on the cologne bottle with a sleek racing yacht and adding product lines such as High Endurance and Red Zone. “What was a sleepy brand has become a fantastic growth story,” says
James Moorhead, Old Spice brand manager.
~A
Will Ferrell smells good to Old Spice – Los Angeles Times
The pitchman calls himself Jackie Moon, but he is unmistakably Will Ferrell in character as the 1970s basketball player from his upcoming comedy “Semi-Pro,” complete with Afro, headband and short shorts.
Everyone sweats six liters a day, he explains, glowering into the camera from a locker room.
Filed under: CPG, Gen Y, Internet, Young Adults, advertising, movies, websites, youtube
February 25, 2008 • 10:45 am
With Akoo’s network, named m-Venue, cellphone users can send a
text-message request for a music video, sports clip or fashion show to
be delivered to their phone or played on a nearby Akoo television
screen, which would act much like a high-tech jukebox.
In
return, companies can deliver digital coupons and promotions to the
cellphones. For instance, a customer at a John Barleycorn restaurant in
Chicago, part of the m-Venue network, might select a text message code
displayed on a big screen — say, one that would deliver Gwen Stefani’s new music video.
The customer would then receive a text message to the effect of,
“Thanks! Gwen Stefani will play shortly. Show this text to your server
and get any appetizer for $1.”
Ads on cellphones and digital
signs that can be activated by consumers are part of the rapidly
expanding business of mobile marketing.
~A
Network of TVs Talks to Cellphones and Trades Clips for Advertising – New York Times
A LITTLE-KNOWN private company, Akoo International, is setting up a network of digital screens that can send and receive messages from cellphones. The company aims to transform mobile devices into universal remote controls that can select on-demand content from big-screen TVs in airports, bars and restaurants.
With Akoo’s network, named m-Venue, cellphone users can send a text-message request for a music video, sports clip or fashion show to be delivered to their phone or played on a nearby Akoo television screen, which would act much like a high-tech jukebox.
Filed under: Consumer, Mobile, advertising, movies, mp3s, music, texting
February 21, 2008 • 9:59 am
Last summer, the toy company Hasbro had huge success with its blockbuster “Transformers.” The toy and game maker plans to do it again, but bigger, with 4 motion picture deals based on games such as Monopoly, Candy Land, Clue, Ouija, Battleship and Stretch Armstrong.
Toy Maker Hasbro Locks Up More Hollywood Deals – Advertising Age – News
OS ANGELES (AdAge.com) — Following its huge summer success with “Transformers” (worldwide gross: $700 million) and having set up “G.I. Joe” at Paramount Pictures, Hasbro is again taking to the big screen — and heading to the little screen.
Powered by ScribeFire.
Filed under: Games, movies
January 7, 2008 • 11:06 am
Weekend Box Office Estimates: Jan 4-6, 2008
National Treasure: Book of Secrets $20.2 million – 3 wk total $171.0m
I am Legend (Warner Bros.) $16.3 million – 4 wk total $228.6m
Juno (Fox Searchlight) $16.2 million – 5 wk total $52.0m
Alvin & the Chipmunks (Fox) $16.0 million – 4 wk total $176.7m
One Missed Call (Warner Bros.) $13.5 million – opening weekend
Charlie Wilson’s War (Universal) $8.2 million – 3 wk total $52.6m
P.S. I Love You (Warner Bros.) $8.0 million – 3 wk total $39.4m
The Water Horse (Sony Revolution) $6.3 million – 2 wk total $30.9m
Sweeney Todd (Paramount/Dreamworks) $5.4 million – 3 wk total $38.5m
Atonement (Focus) $5.1 million – 5 wk total $19.2m
Source: Box Office Mojo
Filed under: Charts, film, movies
December 3, 2007 • 9:49 am
Weekend Box Office Estimates: Nov 30-Dec 2, 2007
Enchanted (Buena Vista) $17.0 million – 2 wk total $70.6m
This Christmas (ScreenGems) $8.4 million – 2 wk total $36.9m
Beowulf (Paramount) $7.9 million – 3 wk total $68.6m
Awake (MGM/W $6.0 million – opening weekend
Hitman (Fox) $5.8 million – 2 wk total $30.2m
Fred Claus (Warner Bros.) $5.5 million – 4 wk total $59.8m
August Rush (Warner Bros.) $5.2 million – 3 wk total $20.4m
No Country for Old Men (Miramax) $4.5 million – 4 wk total $23.0m
Bee Movie (Paramount/Dreamworks) $4.5 million – 5 wk total $117.6m
American Gangster (Universal) $4.3 million – 5 wk total $121.7m
Source: Box Office Mojo
Filed under: Charts, film, movies
October 15, 2007 • 9:58 am
Weekend Box Office Estimates: October 12-14, 2007
Why I Didn’t Get Married (Lionsgate) $21.5 million – opening weekend
The Game Plan (Buena Vista) $11.5 million – 3 wk total $59.4m
Michael Clayton (Warner Bros.) $11.0 million – 2 wk total $12.1m
We Own the Night (Sony) $11.0 million – opening weekend
The Heartbreak Kid (Paramount/DreamWorks) $7.4 million – 2 wk total $26.0m
Elizabeth: The Golden Age (Universal) $6.2 million – opening weekend
The Kingdom (Universal) $4.6 million – 3 wk total $39.9m
Across the Universe (SonyRevolution) $4.0 million – 5 wk total $12.9m
Resident Evil:Extinction (ScreenGems) $2.7 million – 4 wk total $48.1m
The Seeker: The Dark is Rising (Fox) $2.2 million – 2 wk total $7.1m
Source: Box Office Mojo
Weekend Box Office for kids/tweens/teens rated G, PG or PG-13; October 12-14, 2007:
Tyler Perry’s Why Did I Get Married (Lionsgate) PG-13 Opening Weekend $21.5m
The Game Plan (Buena Vista) PG $11.5m-3 wk total $59.4m
Elizabeth: The Golden Age (Universal) PG-13 Opening Weekend $6.2m
Across the Universe (Sony (Revolution)) PG-13 $4.0m-5 wk total $12.9m
The Seeker: The Dark Is Rising (Fox) PG $2.2m-2 wk total $7.1m
Feel the Noise (Sony BMG) PG-13 $1.4m-2 wk total $5.1m
Mr. Woodcock (New Line) PG-13 $1.2m-5 wk total $24.4m
Transformers (Paramount (DreamWorks)) PG-13 $735,000-15 wk total $317.6m
The Final Season (Yari Film Group) PG Opening Weekend $665km
The Bourne Ultimatum (Universal) PG-13 $684,000-11 wk total $225.6m
Source: Box Office Mojo
Top 10 Mexican Box Office Estimates- October 5-11, 2007
Yo Los Declaro Marido y Larry (Universal Pictures Int) $989,322 – 2 wk total $2.96m
Resident Evil 3: La Extincion (Sony Pictures Intl) $720,627 – 3 wk total $5.62m
Supercan (Walt Disney Studios Intl) $629,755 – 3 wk total $3.19m
Invasores (Warner Bros.) $629,755 – 2 wk total $1.33m
Super Cool (Sony Pictures Intl) $382,830 – opening wk
La Santa Muerte (Videocine) $324,401 – 2 wk total $1.1m
Stardust: El Misterio de la … (Paramount Pictures Intl) $290,431 – 5 wk total $4.51m
Catacumbas (Videocine) $164,090 – opening wk
Todo Corazon (Paramount Pictures Intl) $144,612 – opening wk
Ligeramente Embarazada (Universal Pictures Int) $116,020 – 7 wk total $2.04m
*Source: Nielsen EDI and Variety
Filed under: movies
September 4, 2007 • 8:42 am
4-Day Holiday Weekend Box Office Estimates: August 31-September 3, 2007
Halloween (2007)(MGM/W) $31.0 million – opening weekend
Superbad (Sony) $15.6 million – 3 wk total $92.4m
Balls of Fury (Rogue Pictures) $13.8 million – opening weekend
The Bourne Ultimatum (Universal) $13.2 million – 5 wk total $202.6m
Rush Hour 3 (New Line) $10.3 million – 4 wk total $122.2m
Mr. Bean’s Holiday (Universal) $8.1 million – 2 wk total $21.1m
The Nanny Diaries (MGM/W) $6.4 million – 2 wk total $16.5m
Death Sentence (Fox) $5.2 million – opening weekend
WAR (Lionsgate) $5.1 million – 2 wk total $17.9m
Stardust (Paramount) $3.9 million – 4 wk total $31.9m
Source: Box Office Mojo
Filed under: Charts, film, movies
August 27, 2007 • 8:08 am
Weekend Box Office Estimates: August 24-26, 2007
Superbad (Sony) $18.0 million – 2 wk total $68.6m
The Bourne Ultimatum (Universal) $12.4 million – 4 wk total $185.1m
Rush Hour 3 (New Line) $12.3 million – 3 wk total $109.0m
Mr. Bean’s Holiday (Universal) $10.1 million – opening weekend
WAR (Lionsgate) $10.0 million – opening weekend
The Nanny Diaries (MGM/W) $7.8 million – opening weekend
The Simpsons Movie (Fox) $4.4 million – 5 wk total $173.4m
Stardust (Paramount) $3.95 million – 3 wk total $26.5m
Hairspray 2007 (New Line) $3.5 million – 6 wk total $107.4m
The Invasion (Warner Bros.) $3.1 million – 2 wk total $11.5m
Source: Box Office Mojo
Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; August 24-26, 2007:
The Bourne Ultimatum (Universal) PG-13 $12.4m-4 wk total $185.1m
Rush Hour 3 (New Line) PG-13 $12.3m-3 wk total $109.0m
Mr. Bean’s Holiday (Universal) G Opening Weekend $10.1m
The Nanny Diaries (MGM (Weinstein)) PG-13 Opening Weekend $7.8m
The Simpsons Movie (Fox) PG-13 $4.4m-5 wk total $173.4m
Stardust (Paramount) PG-13 $3.9m-3 wk total $26.5m
Hairspray (2007) (New Line) PG $3.5m-6 wk total $107.5m
The Invasion (Warner Bros.) PG-13 $3.1m-2 wk total $11.5m
Harry Potter/Order of the Phoenix (Warner Bros.) PG-13 $2.5m-7 wk total $283.3m
Underdog (Buena Vista) PG $2.2m-4 wk total $36.6m
Source: Box Office Mojo
Top 10 Mexican Box Office Estimates- August 17-23, 2007
Los Simpson: La Pelicula (20th Century Fox) $863,733 – 3 wk total $13.61m
Reyes de las Olas (Sony Pictures Intl) $788,766 – 2 wk total $2.8m
El Vidente (Paramount Pictures Intl ) $730,404 – opening wk
Licencia Para Casarse (Warner Bros) $679,172 – 2 wk total $2.5m
El Regreso del Todopoderoso (Universal Pictures Int) $485,769 – 3 wk total $4.32m
El Bufalo de la Noche (20th Century Fox) $453,783 – opening wk
Hotel sin Salida (Sony Pictures Intl) $341,412 – opening wk
Transformers (Paramount Pictures Int) $305,825 – 5 wk total $17.13m
Hairspray Sueltate el Pelo (Gussi) $250,849 – 2 wk total $983,781
Mr. Brooks: La Vida Perfecta (Videocine) $220,602 – 2 wk total $826,530
* Source: Nielsen EDI and Variety
Filed under: movies
