Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

California Lottery Warner Bros. Records VIP Lounge is OPEN!

Alcone has just launched the California Lottery’s VIP Lounge website.  This website was developed to promote the Lottery’s Warner Bros. Records Scratchers.  Rather than the typical linear website, we created a fun, interactive and engaging environment for the user to explore, at the same time becoming familiar with the new Scratchers and the Lottery’s partnership with a cool, unexpected property – Warner Bros. Records.

I encourage you to check out the site.  I think you will find Turk the Security Guard both menacing, and charming.



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Hello Pierogy Lovers!

Hello Pierogy Lovers!

We are excited to announce that our client, Mrs. T’s Pierogies, will be a featured segment on the Food Network’s Unwrapped Monday September 14 at 9 PM (ET).

Unwrapped, one of the Food Network’s top rated shows, uncovers behind-the-scenes details on classic American food, from peanut butter and chocolate syrup to French fries and bubblegum. Host Marc Summers explores the test kitchens and the secrets behind lunch box treats, soda pop, movie candy, pierogies and more.

Mrs. T’s, an Alcone client since 2003, has had a very exciting year.  In February, Alcone created the Serving Up Smiles platform which we activated against in May with Mrs. T’s Delicious, Complete Meals Under $10. The May activation was an integrated program designed to increase sales in a traditionally contra time period. Support included promotional print, in-store, FSI, PR and online delivering delicious meal solutions for as little as $10, $15, and $20.

This Fall we will launch Mrs. T’s National Pierogy Day – October 8, 2009.  Alcone created this Fall event celebrating the nation’s love of pierogies and the anniversary of the very first Mrs. T’s Pierogy sale.  To honor National Pierogy Day, Mrs. T’s is “Helping to Fight Hunger” in 11 markets donating a portion of its proceeds to local Food Banks for every product purchased Oct. 4 – 16.  Starting October 1, Mrs. T’s National Pierogy Day will drop a nationwide Full Page FSI and will be supported via syndicated media in-store, online and through various PR outreach.

We hope you join us in helping to fight hunger by celebrating National Pierogy Day on October 8 and tune in to Unwrapped on September 14.



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Articles of interest for Wednesday, August 26, 2009

From this week’s Harris Poll: Four in Five Americans Made Cuts to Personal Spending Due to Economy

As the economy has suffered over the past year, one area where consumers have been impacted is in their spending. Four in five Americans (79%) say they have made cuts over the past year in their personal spending due to the economy. One-third (32%) have made a lot of cuts while almost half (47%) have made some cuts. Just one in five Americans (21%) have not made any cuts in their personal spending due to the economy.


From the Hartman Group: Spending Once, Giving Twice: A New Twist on an Old Practice

Prepaid gift cards have seemingly become the perfect answer to the age-old question of “what to give” for any occasion. Created as an antidote to what some view as mindless consumption, charity gift cards take the ritual of giving and align it more closely with what is believed to be a more considered decision.


‘Recession Shoppers’ Pursue Value, Not Just Discounts

Researchers have found that as economic duress presses down on wallets, online shoppers increasingly scour the internet for the best value on their purchases, not just low prices, MarketingVOX reports. In essence, “Value is the new black,” proclaims the study by Penn, Schoen & Berland Associates.


U.S. Consumers Feel Loyalty Reward Programs Not Relevant

According to consumer survey research released by Direct Antidote, far too many mailings, emails and Facebook messages that companies send to their loyalty reward program members miss the mark. Only 32% of U.S. consumers rated reward program communications 8 or higher on a 1 to 10 scale for measuring relevancy to their personal needs, with 68% giving a score of 7 or below.


From Progressive Grocer: Fewer Consumers Can Afford to Buy Healthy Foods: Survey

According to a recent survey by Chicago-based food industry research firm Technomic, the recession is playing havoc with shoppers’ access to more nutritious foods. The survey found that while over half of consumers are more concerned about what they eat today vs. a year ago, 70 percent said that healthier foods are increasingly difficult to afford, 53 percent said they often buy less healthy foods because they’re cheaper, and 44 percent say their budgets keep them from eating healthier foods.

Filed under: caused based marketing, economy, gift giving

Happy happy joy joy

I can categorize my blog posts directly from Word! Seriously, this is making me more and more excited! Maybe now I can keep my Twitter posts and blog posts updated almost simultaneously! Woo hoo!

Filed under: social networking, trends, Twitter

Test # 2 – Twitter posts for Tuesday, August 25, 2009

Study: Multi-Taskers Bad at One Thing: Multi-Tasking:

American Teens Weigh in on What “Healthy” Means — turn to parents before facebook for info

Virtual restaurants are huge on Facebook

SIGG & how they misled consumers, big let down re: transparency & gd corp behavior.

10% more shoppers ditching items at the checkout counter this yr v. better economic times!

Translating feelings into research online. NYTimes.

Filed under: shopping, social networking, trends

Unfortunately, I have found the first problem with posting blog entries from Word… I can’t categorize the posts…

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This is a test

This is a test to see if I can post a blog entry from Word into The Consumer Lab blog at

Filed under: 1 moves to Twitter

Twitter / theconsumerlab

It is my goal to keep the Lab blog updated more frequently, so I’m going to try a little experiment. I will use Twitter to post the interesting stories, articles, reports, etc. that I come across. Maybe that will make it easier. Who knows, let’s try it out and see, shall we?

Filed under: social networking moves to Twitter

I’m going to try something new for a while. Perhaps it will be easier to keep up with the blog if I tweet instead. Let’s see how this goes, shall we?

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Can Bulgari Sell Glamour While Cutting Costs?

Can Bulgari Sell Glamour While Cutting Costs? –

Since the 1990s, sales of luxury goods have exploded, along with the growth of a well-heeled new global elite, turning once little-known European brands into giants and transforming chic addresses like Fifth Avenue, Bond Street and the Champs-Élysées into veritable open-air malls for the upper middle class. However, demand for luxury goods is expected to drop by 3 to 7 percent next year, according to a recent study by Bain & Company, the first time the sector has recorded an annual sales decrease since Bain began tracking it in the early 1990s.

Filed under: affluent, economy, luxury, shopping


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