Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Bebo challenges MySpace with launch of music offering – Digital Bulletin – Digital news by Email – Brand Republic

Bebo challenges MySpace with launch of music offering – Digital Bulletin – Digital news by Email – Brand Republic

Filed under: Consumer

AOL Plans Expansion of Videos on Portal – New York Times

AOL Plans Expansion of Videos on Portal – New York Times

Filed under: Consumer

» New Apple European patent art points to iPod-cell phone | IP Telephony, VoIP, Broadband | ZDNet.com

» New Apple European patent art points to iPod-cell phone | IP Telephony, VoIP, Broadband | ZDNet.com

Filed under: Consumer

CNN snatching page out of YouTube’s book | CNET News.com

CNN snatching page out of YouTube’s book | CNET News.com

Filed under: Consumer

Digital Kids: MySpace blurs line between friends and flacks | CNET News.com

Digital Kids: MySpace blurs line between friends and flacks | CNET News.com

Filed under: advertising, Internet, kids, social networking, Teens, Tweens, websites

Newcastle Brown Ale Sweeps Offers Prizes for Him and Her

Newcastle Brown Ale Sweeps Offers Prizes for Him and Her
Its like the devil on one shoulder and the angel on the other. Newcastle Brown Ales latest sweepstakes feature one prize “that gets you into trouble and one prize that gets you out of trouble.”

Filed under: advertising, Beer, Men

Cokes New Site Challenges Consumer to Create Bottle Film

Cokes New Site Challenges Consumer to Create Bottle Film
The Coca-Cola Co. has relaunched its Web site around the theme of its latest global marketing platform for the Coke brand, “The Coke Side of Life,” and challenges consumers around the world be become a major content portal.

Filed under: advertising, Branded Entertainment, Internet, social networking

 ..:: SLURPEE – Now That’s Cold! ::..

711 has developed in an interactive website in conjunction with AOL’s Impact Team. It offers a “cool” environment titled the Cold Crib with chances to win  AOL music, some wicked gear and VIP access to the site. This is a great example of an integrated marketing campaign.

Filed under: Branded Entertainment, content, downloads, entertainment, music

Rolling Stones Phone It In – Yahoo! News

Rolling Stones Phone It In – Yahoo! News

The veteran rockers have announced a service allowing fans from all over the world to phone in to a toll-free number and, for a nominal fee, listen to any of the band’s European concert dates in real time.

The “Start Me Up” purveyors are the first to implement the technology, dubbed Listen Live Now!, for the European leg of their A Bigger Bang tour, kicking off Friday in Paris. The service costs $1.99 per seven minutes of concert time and is available through both cell phones and land lines, per a press release.

Filed under: Consumer, digital, Mobile

NBC to Provide Fall Previews Via Netflix

NBC to Provide Fall Previews Via Netflix

Filed under: advertising, Branded Entertainment, entertainment, Media, movies, Promotions, TV

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