August 31, 2006 • 10:00 am
Mags drop print for Web to reach teens – Yahoo! News
NEW YORK – This fall, teens who want the 411 on skinny jeans will have fewer teen monthly fashion bibles to flip through. But the moves by Elle Girl and Teen People to pull the plug on their publications and focus on their Web sites don’t seem to bother 14-year-old Devon Brodsky.
Filed under: Internet, magazines, Teens, websites
August 31, 2006 • 8:41 am
Report: Game industry diversifying – News at GameSpot
According to latest survey, common labels like “hardcore gamer” and “casual gamer” address less than half the audience.
By Brendan Sinclair, GameSpot
Posted Aug 29, 2006 5:21 pm PT
As the game industry grows in size, it stands to reason that it’s growing in diversity. But where many industry watchers are content to divide gaming audiences into “hardcore” and “casual” groups, Parks Associates analyst Michael Cai believes there are no less than six distinct groups. What’s more, he believes that the existing hardcore/casual view of the industry misses out on a huge chunk of the market.
Filed under: Gaming
August 31, 2006 • 8:38 am
Advertising Age – Diageo Moves Smirnoff Advertising Business to JWT
Leaves BBH, Citing Conflict With Brewer InBev
By Matthew Creamer
Published: August 30, 2006
NEW YORK (AdAge.com) — In a move that underscores the mounting rivalry between spirits and beer, Diageo has taken the unusual step of shifting global creative duties for its Smirnoff brands from Publicis Groupe’s Bartle Bogle Hegarty, citing a conflict with brewer InBev.
Filed under: Beer, spirits
August 31, 2006 • 8:34 am
Starbucks Celebrates with Podcasts, Events; Yanks Free Coffee Invite
Starbucks is adding special items to its menu to celebrate its 35th anniversary—podcasts and events.
To celebrate its milestone, the coffee chain is inviting consumers to in-store parties where they can learn to taste coffee as if they were wine connoisseurs.
Filed under: Branded Entertainment, Consumer, living target
August 31, 2006 • 8:30 am
Advertising Age – MediaWorks – TiVo: an Advertiser’s Best Friend?
Signs Ad Pact With Omnicom for Audience Data
By Abbey Klaassen
Published: August 30, 2006
NEW YORK (AdAge.com) — After nine years on the market, TiVo is serious about courting advertisers. Today the company confirmed it has signed a second major ad holding company to a deal that includes research and experimentation with new interactive ad models.
Filed under: advertising, TiVo, TV
August 30, 2006 • 9:13 am
Lavishing Attention on the College-Bound – New York Times
FOR years, older teenagers have been the darlings of online marketers, who see these tech-savvy, free-spending legions as potential lifelong customers.
Filed under: Consumer, online retail, Young Adults
August 30, 2006 • 9:11 am
Clip and Save Holds Its Own Against Point and Click – New York Times
In an Internet age, it would seem to be a scene from the past. But for Kristine Davis, as for millions of shoppers across the country, it remains a Sunday morning ritual: retrieving the newspaper from the driveway and quickly extracting the coupon inserts.
Filed under: advertising, Promotions, sampling, Women
August 30, 2006 • 9:08 am
Body by Milk: More Than Just a White Mustache – New York Times
FACED with declining milk consumption by teenagers, dairy companies are embarking on an advertising campaign with sports and entertainment celebrities and interactive features that they hope will win young people over.
Filed under: advertising, Teens, Tweens