Marketing Reality Check: Blogs, Pods, RSS

Advertising Age – MediaWorks – Marketing Reality Check: Blogs, Pods, RSS
The Reach Most Marketers Crave Still Comes From TV, Print and Internet Ads

By Abbey Klaassen

Published: August 20, 2006
NEW YORK (AdAge.com) — Digital properties may be VC darlings, hot on Wall Street and coveted by advertisers. But try telling that to Dave and Jean Bretzlauf, 57-year-old accountants in a well-to-do-suburb of Denver. Dave has an iPod but no idea what a podcast is. Neither is familiar with RSS. And while they read the online versions of their local papers, they also subscribe to Rocky Mountain News and several magazines — Reader’s Digest and women’s mags for Jean, financial and sports rags for Dave. They catch the morning news and never miss their favorite prime-time TV shows. And they’ve never logged on to watch online video.

Filed under: Blogroll, Consumer, content, digital, downloads, entertainment, innovators, Internet, living target, Media, Mobile, opinion leaders, podcasts, social networking, Teens, TV, Video, websites, Young Adults