MediaPost Publications – NBC Teams With Net Site To Push ‘Friday Night Lights’ – 08/29/2006
NBC WILL TEAM WITH HIGH-SCHOOL social networking site Bebo.com to promote “Friday Night Lights,” its fall high-school football drama. A microsite for the show will enable high-school students to upload video, photos and blogs about their own football experiences and enter to win one of 10 $5,000 scholarships. Bebo will promote the Tuesday night program on its sister social networking sites, Piczo and hi5, as well as on other youth-targeted sites, including Tickle, Ringo and FastWeb. NBC will promote the site with “school spirit” kits sent to 1,000 high schools in each of the top 100 markets.