Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Diageo Moves Smirnoff Advertising Business to JWT

Advertising Age – Diageo Moves Smirnoff Advertising Business to JWT
Leaves BBH, Citing Conflict With Brewer InBev

By Matthew Creamer

Published: August 30, 2006
NEW YORK (AdAge.com) — In a move that underscores the mounting rivalry between spirits and beer, Diageo has taken the unusual step of shifting global creative duties for its Smirnoff brands from Publicis Groupe’s Bartle Bogle Hegarty, citing a conflict with brewer InBev.

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Filed under: Beer, spirits

6 Responses

  1. Chris says:

    Is JWT the new agency for ALL of Smirnoff’s brands?

  2. Diyet says:

    Good strategy for Smirnoff.

  3. Sayfalar says:

    The best wodka …..

  4. forum says:

    yes but same brand better i belive

  5. Nakliyat says:

    Alcohol kills ….

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