Advertising Age – Diageo Moves Smirnoff Advertising Business to JWT
Leaves BBH, Citing Conflict With Brewer InBev
By Matthew Creamer
Published: August 30, 2006
NEW YORK (AdAge.com) — In a move that underscores the mounting rivalry between spirits and beer, Diageo has taken the unusual step of shifting global creative duties for its Smirnoff brands from Publicis Groupe’s Bartle Bogle Hegarty, citing a conflict with brewer InBev.