Advertising Age – MediaWorks – TiVo: an Advertiser’s Best Friend?
Signs Ad Pact With Omnicom for Audience Data
By Abbey Klaassen
Published: August 30, 2006
NEW YORK (AdAge.com) — After nine years on the market, TiVo is serious about courting advertisers. Today the company confirmed it has signed a second major ad holding company to a deal that includes research and experimentation with new interactive ad models.