Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

TiVo: an Advertiser’s Best Friend?

Advertising Age – MediaWorks – TiVo: an Advertiser’s Best Friend?
Signs Ad Pact With Omnicom for Audience Data

By Abbey Klaassen

Published: August 30, 2006
NEW YORK ( — After nine years on the market, TiVo is serious about courting advertisers. Today the company confirmed it has signed a second major ad holding company to a deal that includes research and experimentation with new interactive ad models.


Filed under: advertising, TiVo, TV

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


Blog Stats

  • 371,285 hits
%d bloggers like this: