Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

TiVo: an Advertiser’s Best Friend?

Advertising Age – MediaWorks – TiVo: an Advertiser’s Best Friend?
Signs Ad Pact With Omnicom for Audience Data

By Abbey Klaassen

Published: August 30, 2006
NEW YORK (AdAge.com) — After nine years on the market, TiVo is serious about courting advertisers. Today the company confirmed it has signed a second major ad holding company to a deal that includes research and experimentation with new interactive ad models.

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Filed under: advertising, TiVo, TV

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