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Wednesday October 18, 2006
The ‘tweens’ age group (8-14) is undoubtedly a powerful segment of consumers, with increasing spending power and influence over family purchase decision making, according to Zandl Group’s forecast of 2007’s ten key tween consumer trends.
Technology has had a profound impact on how tweens play, communicate and shop. Family has become more important, with fewer role models coming from the worlds of entertainment and sports. And, sadly, with so many global crises and security issues in the news, tweens are losing their youthful innocence at an earlier age than ever before. cgrady This article is copyright 2006 TheWiseMarketer.com).
Ten key tween trends
Anna D’Agrosa, editor of Zandl Group’s The Hot Sheet, says that since the 1990s, CD players have been swapped for iPods, beepers for camera phones, baggy jeans for skinny jeans, Snickers for Hershey Bars, pro-sports careers for tech-entrepreneur, and “Wazzup” for “LOL”.