MediaPost Publications – Coming Soon To A Theater Near You: Canon Spots – 10/27/2006
Coming Soon To A Theater Near You: Canon Spots
by Erik Sass, Friday, Oct 27, 2006 8:00 AM ET
IN A NEW MEDIA EFFORT beginning this week, consumer electronics giant Canon will turn the stage on moviegoers, pointing the camera at them. Actually, it will be pointing ads for Canon’s PowerShot cameras at them from the silver screen, making the first time the category has entered the burgeoning medium of cinema advertising. The spots, which will run during Screenvision’s pre-movie, in-theater entertainment reel, feature U.S. Open champion Maria Sharapova. The shapely Sharapova, who began modeling before she achieved fame on the courts, is starring in 60- and 30-second spots for the Canon PowerShot camera set to debut today in theaters across the country.