Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

American Tragedies, to Sell Trucks – New York Times

American Tragedies, to Sell Trucks – New York Times

Chevy, which is using John Mellencamp’s “Our Country” as the new song featured in its commercials, is coming under fire for doing so.

The TV spots feature the usual icons of the Statue of Liberty, busy factory workers and Americans at their leisure. But then a more conflicted narrative emerges, quickly flashing on bus boycotts, Vietnam, Nixon resigning, Hurricane Katrina, fires, floods, then the attacks of Sept. 11, replete with firefighters.

The message seems to be that, even though America has been in the ditch several times during its history, it has always managed to pull itself out. And what is true for the country must be true for General Motors.
But something more subtle, perhaps more cynical, may be at work here: the image of America (and its leading auto manufacturer) as victim, mostly of itself, but still worth loving.

About these ads

Filed under: advertising, auto, positioning

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 365,370 hits
Follow

Get every new post delivered to your Inbox.

%d bloggers like this: