Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Have Camera Phone? Yahoo and Reuters Want You to Work for Their News Service

Calling all aspiring photojournalists – or anyone really – with a camera phone; Yahoo and Reuters want your photos.

The two organizations will be placing submitted photos on their news sites, and some may even be used in media outlets that subscribe to the service.

Another example of how shifting the control from the hands of those in charge to the hands of the consumers is taking off.

The value of having a consumer take a photo that is featured on one of the sites, also creates a certain Word of Mouth value component.

Have Camera Phone? Yahoo and Reuters Want You to Work for Their News Service – New York Times

Hoping to turn the millions of people with digital cameras and camera phones into photojournalists, Yahoo and Reuters are introducing a new effort to showcase photographs and video of news events submitted by the public.

Starting tomorrow, the photos and videos submitted will be placed throughout Reuters.com and Yahoo News, the most popular news Web site in the United States, according to comScore MediaMetrix. Reuters said that it would also start to distribute some of the submissions next year to the thousands of print, online and broadcast media outlets that subscribe to its news service. Reuters said it hoped to develop a service devoted entirely to user-submitted photographs and video.

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Filed under: Art, digital, Internet, Media, Mobile, UGM, websites

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