Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Cy-Yo Yoga Workout | Yoga Clothing | Yoga Exercises

Do we have a new fitness craze a-brewin’? Certainly we all need to increase our higher energy fields – either way, I’m sure it’s a great workout…

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Cy-Yo Yoga Workout | Yoga Clothing | Yoga Exercises
Cy-Yo is an evolutionary step in bringing the mind, body, and spirit together in a fitness workout. Cy-Yo is a one hour holistic cardio workout that helps bring all the aspects of our being into focus to achieve optimal physical and spiritual results. A Cy-Yo class begins with a 10 minute yoga flow focused on energizing the muscles, lubricating and warming the joint structures, and bringing awareness to the mind/body energy centers. Following the 10 minutes yoga warm up is a 40 minute indoor cycling class. During the cycling class particular attention is paid to our energy centers, our visualization techniques, and our breathing patterns. Releasing negative energy, detoxifying our bodies, and increasing our higher energy fields are key aspects in achieving optimal physical performance in this phase of the workout. A 10 minute yoga flow is done immediately following the cycling class in order to refocus our minds, calm our bodies, and create a positive energy flow in our bodies

Filed under: exercise trends

MediaPost Publications – Miller Brewing Exec Describes Challenges With Digital Music Mashups – 02/28/2007

Even the big guns are still trying to figure out the right formula for engaging consumers through the digital music space.

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Miller Brewing Exec Describes Challenges With Digital Music Mashups – 02/28/2007
by Tobi Elkin, Wednesday, Feb 28, 2007 5:01 AM ET
AS MORE MARKETERS ATTEMPT TO partner with established online music and video hubs like MySpace, and upstarts like Ruckus Network, GoFish, and Music Choice, they need to figure out which programs work, how to execute them, and how to measure their effectiveness.

Navigating the digital music space can be challenging for many marketers–even those as big as Miller Brewing Co., according to panelists speaking on Tuesday at Digital Music Forum East in New York.

Filed under: living target, music

Basketball Promos Launch As Madness Marches In – 02/28/2007

Let the March Madness promotions begin. Prizes and goodies are targeted at students.

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Basketball Promos Launch As Madness Marches In – 02/28/2007
by Nina M. Lentini, Wednesday, Feb 28, 2007 5:01 AM ET
MARCH MADNESS IS JUST A day away. Let the branding begin.

First up, AT&T, ,which yesterday launched Mash-Up Madness, a program inviting fans to create college basketball videos of their favorite participating teams and enter a contest to win prizes.

The concept is similar to the one used by Unilever to get women to create ads for Dove, one of which debuted during Sunday’s Academy Awards. At the Web site, fans can create a customized video using team footage, school fight songs, graphics and photos through March.

Filed under: college students, Promotions, sports

Nike Commissions a Rap Song in Honor of Its Air Force 1 Shoe

Does commissioning a rap song for Nike’s Air Force 1 Shoe make it have less street cred?

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Nike Commissions a Rap Song in Honor of Its Air Force 1 Shoe – New York Times
Since last summer, Nike has been selling workout music on Apple’s iTunes store, including some original tracks from several electronic music artists. Now the company is offering songs for those who enjoy its sneakers as lifestyle accessories.

To recognize the 25th anniversary of its Air Force 1 sneaker, the company commissioned a song from some prominent hip-hop musicians: the producer Rick Rubin and the rappers Kanye West, Nas and KRS-One. It also paid for a remix by D J Premier that features the rapper Rakim. The song, “Better Than I’ve Ever Been,” has been available on iTunes since Tuesday.

Filed under: Branded Entertainment, clothing, mp3s, music, websites

Sony’s Cool Surfer Penguins Rack Up Hot Promo Deals – 02/28/2007

Pengiuns are hot right now in the movie business – and everyone wants a piece. Promotions are planned for a range of companies from McDonalds to the Gap and everything in between.

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Sony’s Cool Surfer Penguins Rack Up Hot Promo Deals – 02/28/2007
by Emily Burg, Wednesday, Feb 28, 2007 5:01 AM ET
SONY PICTURES ANIMATION’S SECOND CGI release, “Surf’s Up,” has struck deals with McDonald’s, Old Navy, ConAgra Foods, Baskin-Robbins and Safeway, among others, to promote the film–a documentary about surfing penguins–to the tune of $100 million in media spending.

Set for a June 8 release, “Surf’s Up” follows teenage penguin Cody Maverick, voiced by teen actor Shia LaBeouf, as he leaves his family in Shiverpool, Antarctica, for Polynesian Pen Gu Island to compete in the Big Z Memorial Surf Off. Of course, he meets colorful animal characters along the way, voiced by actors Jon Heder, James Woods, Mario Cantone and Jeff Bridges, and learns character-building lessons about what it really means to win.

Filed under: advertising, movies, Promotions

Basketball Promos Launch As Madness Marches In

Following the concept used for Dove, AT&T is letting consumers compete to
create college basketball videos, while the NBA teams with YouTube to allow
people to showcase their best basketball moves.

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MediaPost Publications – Basketball Promos Launch As Madness Marches In – 02/28/2007
MARCH MADNESS IS JUST A day away. Let the branding begin.

First up, AT&T, ,which yesterday launched Mash-Up Madness, a program inviting fans to create college basketball videos of their favorite participating teams and enter a contest to win prizes.

Filed under: Branded Entertainment, college students, Consumer, digital, interactive, Internet, Media, Promotions, sports, TV, Video, VOD, websites, Young Adults, youtube

Busch’s Bud.tv Brews Alternative to TV

I posted yesterday that men 18-34 are watching online video more than anyother demo. Bud certainly had good timing with their branded channel – all the right things are in place – now its up to the content to do its job!!

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Busch’s Bud.tv Brews Alternative to TV

Anthony Crupi

FEBRUARY 26, 2007 –

Way back in 1992, Bruce Springsteen groused his way through a new song called “57 Channels (And Nothin’ On),” a first-person lament about the grotesqueries of pop culture. He seemed to channel former Federal Communications Commission chairman Newton Minow, who in 1961 famously declared television a “vast wasteland.” The song ends as the Boss draws a .44 and blows away his set.

Filed under: advertising, Beer, Internet, TV

Oscar Outclasses the Super Bowl

Were the ads during the Oscars better than the Super Bowl? Some say yes.

This article also hands out some “awards” of its own for the commercials.

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Oscar Outclasses the Super Bowl – New York Times
HOORAY for Hollywood: Once again, the commercials that appeared during the Academy Awards seemed better than the commercials that appeared during the Super Bowl.

The Oscar broadcast is typically the second-biggest night of the year
for advertising, behind only Super Bowl Sunday. Both shows attract
sponsors eager to reach a large, attentive audience looking forward to
commercials meant to put Madison Avenue’s best foot forward.

Filed under: advertising, entertainment, Media, TV

KFC Asks Pope To Bless New Fish Sandwich

KFC is asking for the Pope’s blessing for its fish sandwich in hopes observant Catholics, who don’t eat meat of Fridays during the Lenten season, will choose the “blessed” sandwich. 

No word from Rome, yet.

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MediaPost Publications – KFC Asks Pope To Bless New Fish Sandwich – 02/27/2007
KFC WANTS TO HELP CATHOLICS eat fish during Lent, and has even gone to the trouble of sending a letter straight to Pope Benedict XVI, asking him to bestow his Papal blessing on its new KFC Fish Snacker.

In its letter, mailed early in February, KFC said the 99-cent sandwich “could make it easier and more affordable for Catholics to observe the tenets of their faith.” Observant Catholics do not eat meat on Fridays during the Lenten season, which began last Wednesday and lasts until Easter Sunday.

Filed under: advertising, holidays

Men 18 to 34 Years Old Are Key Online Video Viewers

Online video watching is continually growing -and a new study reveals thatyoung men 18-34 are watching the most regularly.

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Men 18 to 34 Years Old Are Key Online Video Viewers

New consumer research, Emerging Video Services, from Leichtman Research Group, found that 4% of all adults over age 18 in the United States watch video online at home daily and an additional 14% at least once a week. Comparatively, 93% of adults spend at least one hour a day, on average, watching TV. While total online video usage has increased in the past year, the percentage of adults watching online video remains relatively unchanged.

Filed under: Internet, Men, Video

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