E! to Launch Paradise City With Virtual Slots

E! Entertainment TV is extending the new reality show Paradise City to the online space – offering online games and show gossip…

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E! to Launch Paradise City With Virtual Slots

Anthony Crupi

FEBRUARY 09, 2007 –

E! Entertainment Television is supporting the launch of its newest reality series, Paradise City, with a virtual one-armed bandit.

Starting Tuesday, Feb. 13, the network’s Web home, Eonline, will invite viewers to take a pull on Paradise Spin Slots, an “advergame” that resembles a Vegas slot machine. In lieu of the traditional fruit salad array, the slot reels will feature cast member headshots and a call-out for the series premiere (March 4 at 10:30 p.m.).

Filed under: interactive, Internet, TV