Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Bubble Gum at Bergdorf’s – Fashion Journal –

Teens want it all, and their parents are buying it for them – big ticket fashion designers are picking up on this and working to grow their business within the teen market.


Fashion Journal –
Bubble Gum at Bergdorf’s
February 15, 2007; Page D1

The people who brought you the $3,000 “it” bag and jewel-studded flip-flops have their eye on your children.

Today’s teens and young adults, acutely aware of the high-end designer labels around them, are increasingly expressing themselves through conspicuous consumption. And luxury-goods purveyors from Coach to Tiffany to Louis Vuitton are falling all over themselves to cater to them.

Filed under: advertising, Teens

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