Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Clinique Launching Moisturizers With Antioxidants

 Clinique will be launching a moisturizer with anitoxidants, one of the buzzwords o 2007.


MediaPost Publications – Clinique Launching Moisturizers With Antioxidants – 02/23/2007
CONTINUING TO FOCUS ON MORE advanced skin care products, Estee Lauder’s Clinique brand next month launches a new line of moisturizers containing antioxidants.

Marketing plans include sampling, a print campaign starting in April beauty and fashion magazines, and online and out of home ads. Clinique advertising is handled in-house. Last year, according to Nielsen Monitor-Plus, the company spent $3.5 million on advertising for its moisturizers from January to November.


Filed under: Consumer, CPG, Internet, magazines, Media, OOH, print, sampling, trends, Women

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