KFC is asking for the Pope’s blessing for its fish sandwich in hopes observant Catholics, who don’t eat meat of Fridays during the Lenten season, will choose the “blessed” sandwich.
No word from Rome, yet.
MediaPost Publications – KFC Asks Pope To Bless New Fish Sandwich – 02/27/2007
KFC WANTS TO HELP CATHOLICS eat fish during Lent, and has even gone to the trouble of sending a letter straight to Pope Benedict XVI, asking him to bestow his Papal blessing on its new KFC Fish Snacker.
In its letter, mailed early in February, KFC said the 99-cent sandwich “could make it easier and more affordable for Catholics to observe the tenets of their faith.” Observant Catholics do not eat meat on Fridays during the Lenten season, which began last Wednesday and lasts until Easter Sunday.