Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

KFC Asks Pope To Bless New Fish Sandwich

KFC is asking for the Pope’s blessing for its fish sandwich in hopes observant Catholics, who don’t eat meat of Fridays during the Lenten season, will choose the “blessed” sandwich. 

No word from Rome, yet.

~A

MediaPost Publications – KFC Asks Pope To Bless New Fish Sandwich – 02/27/2007
KFC WANTS TO HELP CATHOLICS eat fish during Lent, and has even gone to the trouble of sending a letter straight to Pope Benedict XVI, asking him to bestow his Papal blessing on its new KFC Fish Snacker.

In its letter, mailed early in February, KFC said the 99-cent sandwich “could make it easier and more affordable for Catholics to observe the tenets of their faith.” Observant Catholics do not eat meat on Fridays during the Lenten season, which began last Wednesday and lasts until Easter Sunday.

About these ads

Filed under: advertising, holidays

One Response

  1. Jordon says:

    Watch this hilarious interview of the Pope discussing KFC’s request that he bless their fish sandwich:
    http://theointment.com/?m=20070301

    Enjoy!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 365,352 hits
Follow

Get every new post delivered to your Inbox.

%d bloggers like this: