Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

In Mexico, Wal-Mart Is Defying Its Critics

Like Wal-Mart fans in less affluent parts of America, most shoppers in
developing countries are much more concerned with cost than the
cultural incursions of a multinational corporation. In Latin America,
that fact is making Wal-Mart a dominant force.

~A

In Mexico, Wal-Mart Is Defying Its Critics – WSJ.com
JUCHITÁN, Mexico — For as long as anyone can remember, shopping for many items in this Zapotec Indian town meant lousy selection and high prices. Most families live on less than $4,000 a year. Little wonder that this provincial corner of Oaxaca, historically famous for keeping outsiders at bay, welcomed the arrival of Wal-Mart.

Back home in the U.S., Wal-Mart Stores Inc. is known not only for its relentless focus on low prices but also for its many critics, who assail it for everything from the wages it pays to its role in homogenizing American culture. But while its growth in the U.S. is slowing, Wal-Mart is striking gold south of the border, largely free from all the criticism. Like Wal-Mart fans in less affluent parts of America, most shoppers in developing countries are much more concerned about the cost of medicine and microwaves than the cultural incursions of a multinational corporation.

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Filed under: Consumer, Hispanics, In Store

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