Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Marketers Focus On Garage As Next Organizational Frontier

The garage is like the final frontier when it comes to organization for many Americans. A recent trend is marketers rushing to capitalize on the final frontier of clutter by coming up with ways to help organize the mess.

After all, these days, everything is neatly organized in PDA’s anyway.


MediaPost Publications – Marketers Focus On Garage As Next Organizational Frontier – 03/19/2007
NOW THAT YOUR PDA CAN handle all your email and your closet system can accommodate four seasons of clutter, marketers are zeroing in on that eyesore of a garage as the next logical front in the organizing campaign.


Filed under: Consumer, Customization, Home Improvement, trends

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