Walmart is sponsoring the highest rated kids program on Nick – The Kids’ Choice Awards. In addition to the sponsorship, Walmart will offer att sorts of POS and products focusing on the awards show…
Nickelodeon went big for its first-ever retail sponsor for the Kids Choice Awards, signing Wal-Mart for the event.
Wal-Mart Stores becomes the exclusive retail sponsor for Nickelodeon’s 20th Annual Kids’ Choice Awards airing live on March 31. Wal-Mart is using the tie-in to introduce two animated “spokes-elves,” Wally and Marty, in TV spots running on Nick.