Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Marketers take a close look at your daily routines

Marketers are paying close attention to consumers every day lives, and how their products fit in.


Marketers take a close look at your daily routines –
Almost every move that Melissa Regan made on her home computer was watched by Microsoft. Ditto for her husband, Chris, and even their three youngsters.

For nearly two years, Microsoft research gurus visited the Regans’ home in Germantown, Md., about every three months. They videotaped dozens of hours of the family working and playing at the computer.


Filed under: Consumer

Just do it, marketers say

Leading consumer brands are seeking to deepen their relationships with core
customers by creating communities that ideally lead to higher sales. Retailers,
in particular, are augmenting events at their traditional bricks-and-mortar
stores with online efforts aimed at striking up a “conversation” with customers.


Just do it, marketers say – Los Angeles Times
Twice a week, 30 or more people gather at the Nike store in Portland, Ore., and go for an evening run. Afterward the members of the Niketown running club chat in the store over refreshments. Nike’s staff keeps track of their performances and hails members who have logged more than 100 miles.

Meanwhile, at the Whole Foods supermarket in Seattle, shoppers take part in a “singles” night the first Friday of every month. The store’s marketing staff organizes a wine tasting or sets out snacks in a room used to stage cooking classes. Customers can opt to wear a red or blue ribbon to indicate whether they are looking for a male or a female partner.

Filed under: Consumer, In Store, Internet

Marketers take a close look at your daily routines

More and more companies are not getting the insights they need from focus groups and shop-a-longs. While these are still usefultools, companies have discovered that the best way to really get to know you consumers and understand their needs and desires is to live with them – follow their every move – from how the browse the web to how they prepare dinner.


Marketers take a close look at your daily routines –

More than ever, companies are pouring their resources into watching their customers.

Twenty years ago, Microsoft had two researchers who specialized in observing consumers at home or at work. Today, the company has 300.

At General Mills, about half the consumer research now involves observing people individually, compared with 10 years ago when about 80% of its research was done in focus groups.

Procter & Gamble has increased spending on such personal research fivefold since 2000. It spent $200 million in consumer-focused research last year.

“We’re spending far more time living with consumers in their homes, shopping with them in stores and being part of their lives,” says A.G. Lafley, P&G’s CEO. “This leads to much richer insights.”

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Filed under: Consumer, living target

Weekend Box Office Estimates: April 27-29, 2007

Weekend Box Office Estimates: April 27-29, 2007
Disturbia (Paramount/DreamWorks)           $9.1 million – 3 wk total $52.2m
The Invisible (Buena Vista)                      $7.6 million – opening weekend
Next (Paramount)                                  $7.2 million – opening weekend
Fracture (New Line)                               $7.1 million – 2 wk total $21.3m
Blades of Glory (Paramount/DreamWorks)   $5.2 million – 5 wk total $108.1m
Meet the Robinsons (Buena Vista)             $4.8 million – 5 wk total $88.4m
Hot Fuzz (Rogue Pictures)                       $4.8 million – 2 wk total $12.4m
Vacancy (ScreenGems)                           $4.2 million – 2 wk total $13.8m
The Condemned (Lions Gate Films)            $4.0 million – opening weekend
Are We Done Yet? (Sony Revolution)         $3.4 million – 4 wk total $43.8m
Source: Box Office Mojo

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13 – April 2729, 2007:
Disturbia (Paramount (DreamWorks)) PG-13          $9.1m-3 wk total $52.2m
The Invisible (Buena Vista) PG-13                         Opening Weekend $7.6m
Next (Paramount) PG-13                                      Opening Weekend $7.2m
Blades of Glory (Paramount (DreamWorks)) PG-13 $5.m-5 wk total $108.1m
Meet the Robinsons (Buena Vista) G                      $4.8m-5 wk total $88.4m
Are We Done Yet? (Sony (Revolution)) PG              $3.4m-4 wk total $43.8m
Kickin‘ It Old Skool (Yari Film Group) PG-13           Opening Weekend $2.8m
Wild Hogs (Buena Vista) PG-13                             $1.8m-9 wk total $158.8m
The Namesake (Fox Searchlight) PG-13                 $715,000-8 wk total $10.8m
Year of the Dog (Paramount Vantage) PG-13          $312,000-3 wk total $631km
Source: Box Office Mojo

Filed under: movies

Social Networking Leaves Confines of the Computer

Social networking direct from your mobile phone – the confines of the PC and uploading have been broken!! New software allows users to blog or vlog – whatever the case many be – from anywhere in the world with your always present phone. For the time being – the quality of video is not the best, but as the populatity grows so will the quality. Its pretty cool – what what will it mean for professional journalism?

Social Networking Leaves Confines of the Computer – New York Times

The social networking phenomenon is leaving the confines of the personal computer. Powerful new mobile devices are allowing people to send round-the-clock updates about their vacations, their moods or their latest haircut.

New online services, with names like Twitter, Radar and Jaiku, hope people will use their ever-present gadget to share (or, inevitably, to overshare) the details of their lives in the same way they have become accustomed to doing on Web sites like MySpace.

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Filed under: social networking

Dance Dance Revolution – Childhood Obesity

I remember the days of basketball and softball in gym class. I hated it, and apparently I am not alone. Some schools have begun to incorporate the video game Dance Dance Revolution into their physical education classes. Its a growing trend that gets kids excited and gets them doing more physical activity than the typical kickball or dodgeball.

Dance Dance Revolution – Childhood Obesity – New York Times

Incorporating D.D.R. into gym class is part of a general shift in physical education, with school districts de-emphasizing traditional sports in favor of less competitive activities.

“Traditionally, physical education was about team sports and was very skills oriented,” said Chad Fenwick, who oversees physical education for the Los Angeles Unified School District, where about 40 schools now use Dance Dance Revolution. “What you’re seeing is a move toward activities where you don’t need to be so great at catching and throwing and things like that, so we can appeal to a wider range of kids.”

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Filed under: Teens, Tweens

J&J goes to dogs with frozen treats

J&J goes to dogs with frozen treats
Not to worry. J&J Snack Foods, national purveyor of frozen treats for humans, will soon be marketing the same for dogs.

Called Dogsters, the frozen treats laced with peanut butter, beef, cheese and carrot flavor — not all at the same time — will be coming soon to Wegmans in Cherry Hill and Mount Laurel.

Filed under: CPG, dogs

NASCAR seeks diversity but finds the going slow

NASCAR needs to expand their audience if they want to gain the popularity they are striving for. he organization is taking steps to attract a young group of diverse drivers that will hopefully pull in a new crowd, however it seems that true commitment to diversity across the board is lacking.


NASCAR seeks diversity but finds the going slow –

As much as any sport in America, NASCAR has roots tied to a certain culture: white Southerners. During the last 10 years, that fan base has helped propel NASCAR to become the unquestioned king of American motor sports.

Now, TV ratings are down for a second consecutive season, and NASCAR officials are talking with urgency about the need to diversify their sport with more minority drivers and team members — and conquer the idea that the sport does not welcome non-white fans.

“If we don’t get diversity right, this sport will not achieve what it needs to achieve from a popularity standpoint,” NASCAR CEO Brian France said in February.

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Filed under: African American, Hispanics, sports

Anheuser-Busch Is Launching First Line Of Fruit-Infused Michelobs

Anheuser-Busch is targeting women under 50 who like variety in the beverages
they consume, says a brand director, who adds that “beer mixers” are just
beginning to hit mainstream America.


MediaPost Publications – Anheuser-Busch Is Launching First Line Of Fruit-Infused Michelobs – 04/27/2007
ANHEUSER-BUSCH IS LAUNCHING ITS FIRST line of flavored beers bearing the Michelob label. The Michelob Ultra Fruit Infused beers will come initially in Pomegranate Raspberry, Lime Cactus and Tuscan Orange Grapefruit.

Eduardo Pereda, Michelob Family brand director, said the company developed the new fruit infused beers to address consumers’ craving for choices in the category.

Filed under: Beer, sampling, Women

Marketing to Women, Part II: Stats And The Single Woman

What about single women? Marketer’s perception of single women tends to be off base from who they really are.


MediaPost Publications – Marketing to Women, Part II: Stats And The Single Woman – 04/27/2007
NEARLY HALF OF ALL AMERICAN women are single. Do you know what they look like?

They’re unwed mothers … and executives with corner offices. They’re college educated … and college custodians. They’re secretaries and horse trainers and stay at home moms.

Filed under: Women, Young Adults

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