Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

English rates first in Latino families

In an article in today’s USA Today, Raul Reyes talks about speaking Spanish and the Latino experience in America. It seems that there is a struggle for Spanish speaking people to Americanize without losing an important part of their culture.


English rates first in Latino families –

When I was growing up, there was a subject around home that made everyone uncomfortable. My Aunt Lola used to call it the shame of our family. It was a dark secret that my relatives didn’t like to talk about, although it affected many Mexican-American families just like ours. The source of this embarrassment was the fact that my brothers and I didn’t speak Spanish. Worse, we didn’t care about speaking Spanish.

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Filed under: Hispanics

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