Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Hollywood Loves the Tiny Screen. Advertisers Don’t.

Multiepisode cellphone series are growing in popularity but advertisers have been slow to migrate to the supersmall screen.

~A

Hollywood Loves the Tiny Screen. Advertisers Don’t. – New York Times
LOS ANGELES, May 6 — Superman has the power to leap tall buildings. But leaping onto a cellphone screen is proving a little trickier.

Warner Brothers recently created a six-episode series of short videos
for mobile devices based on the popular Superman television show,
“Smallville.” The episodes tracked the history of Oliver Queen, the
“Smallville” billionaire mayor who, like Clark Kent, has a superhero
alter ego, the Green Arrow.

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Filed under: advertising, Consumer, digital, early adopters, entertainment, Media, Mobile, WOM, Young Adults

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