Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Marketers Find What’s Good For Environment, Good For Business

A recent study by Deloitte Consulting that sustainability efforts are most successful when a company defines the issues as a top strategic priority and approaches it as any other business objective. I think that this is obvious – avoid the greewashing – I’ve been hearing it a lot in the past few days – if you are going to jump on the green train, it has to be top down or else it will draw criticism and aggravation among the people you want to love you the most.

MediaPost Publications – Marketers Find What’s Good For Environment, Good For Business – 06/14/2007

RETAILERS AND CONSUMER PACKAGED GOODS companies are finding that what’s good for the environment can be even better for the bottom line.According to a new study by Deloitte Consulting for the Grocery Manufacturers’ Association, sustainability is not a passing nod to the current wave of environmentalism that’s coursing through consumers’ hearts and wallets.

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Filed under: eco-friendly, environment

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