Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Mickey’s Brew Adds Summer Promo to UFC Sponsorship

Under its sponsorship of the Ultimate Fighting Championships, Mickey’s Brewing is running a sweepstakes to
generate interest in its beer and the sport of mixed martial arts.

Mickey’s Throws Down is the brand’s latest promotion that offers the winner a trip for four to Las Vegas, admission to a UFC event and a fight lesson with light heavyweight Forrest Griffin.

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Mickey’s Brew Adds Summer Promo to UFC Sponsorship
Under its sponsorship of the Ultimate Fighting Championships, Mickey’s Brewing is running a sweepstakes to generate interest in its beer and the sport of mixed martial arts.

Mickey’s Throws Down is the brand’s latest promotion that offers the winner a trip for four to Las Vegas, admission to a UFC event and a fight lesson with light heavyweight Forrest Griffin.

As part of a summer promotion, Griffin, a fan favorite, appears on 24-ounce collector’s cans sold at convenience stores and gas stations. Other featured fighters include Chuck Lidell, the light heavyweight champion and George St. Pierre.

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Filed under: advertising, Beer, Internet, Media, Men, Promotions, TV, websites

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