Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Unilever Fields Webisodes for Spray Brands

Unilever is bringing back its animated online soap opera in an effort to promote its spray brands. Several celebs – yes, Fabio too – lending their voices to the soap opera.

~A

Unilever Fields Webisodes for Spray Brands
Unilever is bringing back its animated online soap opera, this time with a new character.

The series, called “Sprays in the City,” features characters based on two Unilever brands, I Can’t Believe It’s Not Butter spray and new Wish-Bone Salad Spritzers dressing.

Some real-life celebrities make cameo appearances, too, including
“Extra” host Mark McGrath, “Project Runway” judge Tim Gunn, and romance
icon Fabio, the longtime spokesperson for I Can’t Believe It’s Not
Butter.

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Filed under: Consumer, CPG, Internet, websites, Women

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