Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

MySpace Mini-Episodes, Courtesy of Honda

Honda plans to run smaller commercials for a smaller car in smaller versions of television series.

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MySpace Mini-Episodes, Courtesy of Honda – New York Times
YEARS after Volkswagen challenged drivers to “Think small,” another automaker, Honda, plans to run smaller commercials for a smaller car in smaller versions of television series.

Honda will be the sole sponsor of what Sony
Pictures Television is calling the Minisode Network, which is scheduled
to begin next week. Visitors to the MySpace Web site
will be able to watch episodes of 15 vintage Sony series like
“Charlie’s Angels,” “The Facts of Life,” “Fantasy Island” and “Who’s
the Boss,” edited from their original lengths of 30 or 60 minutes each
to an Internet-friendly 4 to 6 minutes.

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Filed under: advertising, auto, Consumer, Internet, social networking, Virtual Worlds, Young Adults

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