Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Pfizer’s Pudgy Puppy Drug Launches With BARC

Pfizer’s new Slentrol, the first FDA-approved veterinary medicine aimed at
curbing canine obesity, has launched with a Web site featuring a Body Assessment
Rating for Canines (BARC).

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MediaPost Publications – Pfizer’s Pudgy Puppy Drug Launches With BARC – 06/15/2007
PFIZER ANIMAL HEALTH LAUNCHES SLENTROL, the first FDA-approved veterinary medicine aimed at curbing canine obesity. Slentrol, or dirlotapide, is available by prescription and is aimed at the estimated 17 million dogs in the U.S. that are overweight or obese.

Pfizer also is behind BARC, or the Body Assessment Rating for Canines, a new online assessment tool designed to help dog owners determine if their dogs are overweight or obese, or are engaging in behaviors that contribute toward canine obesity. BARC is available at http://www.StopCanineObesity.com.

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Filed under: Consumer, diet, dogs

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