Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Piaggio, Hasbro Roll Out ‘Transformers’ Promotions

Lots of big names are tying their brands to the Transformers movie due out this summer.


Piaggio, Hasbro Roll Out ‘Transformers’ Promotions
Piaggio Group Americas is kicking off a marketing campaign tied to Paramount Pictures’ upcoming release of “Transformers” for its Vespa scooter brand.

Under the campaign, Piaggio will hold a national open house at dealerships from June 14 to June 24. Consumers who register to receive Vespa e-mails and bring their confirmation coupon to more than 100 participating dealerships to test drive a scooter will receive a free movie ticket to see “Transformers.” Mini move posters will also be distributed.


Filed under: digital, Gen Y, Internet, Media, movies, Promotions

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