Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Piaggio, Hasbro Roll Out ‘Transformers’ Promotions

Lots of big names are tying their brands to the Transformers movie due out this summer.

~A

Piaggio, Hasbro Roll Out ‘Transformers’ Promotions
Piaggio Group Americas is kicking off a marketing campaign tied to Paramount Pictures’ upcoming release of “Transformers” for its Vespa scooter brand.

Under the campaign, Piaggio will hold a national open house at dealerships from June 14 to June 24. Consumers who register to receive Vespa e-mails and bring their confirmation coupon to more than 100 participating dealerships to test drive a scooter will receive a free movie ticket to see “Transformers.” Mini move posters will also be distributed.

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Filed under: digital, Gen Y, Internet, Media, movies, Promotions

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