Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Men Online More, But Still Influenced By Traditional Media

Some 71% of men ages 18-34 spend more time online now than a year ago, according
to Maxim‘s latest annual Man Study–but a resounding 74% still felt that
putting an ad on TV would be the “most effective” way to get it seen by guys

~A

MediaPost Publications – Men Online More, But Still Influenced By Traditional Media – 06/18/2007
SOME 71% OF MEN AGES 18-34 spend more time online now than a year ago, according to Maxim’s latest annual Man Study–but a resounding 74% still felt that putting an ad on TV would be the “most effective” way to get it seen by guys.

To commemorate its 10th anniversary, the men’s magazine commissioned research agency Hall & Partners to do an in-depth study of U.S. men’s media usage habits. The findings confirm that although men ages 18-34 have been characterized as “advertising averse,” marketers can still target them with entertaining, multi-channel messages.

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Filed under: advertising, Consumer, digital, Internet, Men, movies, print, radio, TV, Young Adults

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