Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Rockers With a Curfew

Forget about sports camps and arts & crafts this summer. More and more teens want to rock. Rock camps are popping up all over the country – an alternative to most other summer camps – where kids can get some intensive training. Its really interesting how open parents seem to be to helping their kids get started in the music industry, especially parents with no experience.

Rockers With a Curfew –

In the latest blow to rock’s image as a symbol of teen rebellion, more parents are pushing their kids to take up electric guitar and drums. They’re signing up for lessons on how to work distortion pedals and survive on tour at a growing number of rock schools and camps around the country. Camp Jam, which promises “No canoes. Lots of Rock,” will operate in 15 cities this summer, up from one in 2004.

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Filed under: music, Teens

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