Is there an easier way to make cool T-shirts? Get a website, have people upload their designs and choose the ones you like to make shrits of. Everyone’s doing it – from small time start-ups to large corporations. Its called crowdsourcing – and it still has lots of challenges, but companies are finding success with consumer engagement.
From quirky Internet start-ups to industrial titans, companies are increasingly outsourcing segments of their business to sources in cyberspace — much as they began shifting production overseas a generation earlier. This process, known as crowdsourcing, means that work once done in-house, from design and research to information-related services and customer support, can now be farmed out, tapping new expertise, cutting costs and freeing company employees to do what they do best.
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