Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Teens Both Fickle about and Obsessed with Brands

Teens feel very strongly about brands when it comes toelectronics in particular – but all in all, the family still defines who they are.
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Marketing Charts » Teens Both Fickle about and Obsessed with Brands

Teens love brands – 46% say they are loyal to the brands they really like – but more than half say brands “are created by marketers just to get more money,” according to a Teen + Brands study by Viacom’s The N channel, reports BrandWeek.

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Filed under: Consumer, Teens

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