Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

The Boys in the Band Are in AARP

The classic American midlife crisis has found a new outlet: garage-band rock ’n’ roll.

~A

The Boys in the Band Are in AARP – New York Times
DARREN REIS isn’t opposed to the band practice that takes place in his house every Tuesday night. But there’s only so much loud rock music he is willing to tolerate. So when the umpteenth rendition of the Monkees’ “Last Train to Clarksville” starts rattling the windows, he goes downstairs, knocks on the door and makes his entreaty: “Dad, do you think you guys could keep it down? I’m trying to study.”

The classic American midlife crisis has found a new outlet: garage-band
rock ’n’ roll. Baby boomers across the country — mostly middle-aged
dads who never quite outgrew an obsession with the music of their youth
— are cranking up their amps and living their rock ’n’ roll fantasies.

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Filed under: Baby Boomers, families, Men, trends

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