Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

The Nose Knows: Kate Moss Launches First Fragrance

Kate Moss will launch a fragrance with Coty in 2008 in the U.S.

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MediaPost Publications – The Nose Knows: Kate Moss Launches First Fragrance – 06/18/2007
FIRST, THE MODEL KNOWN NOW best known as “Cocaine Kate” scored a massive coup with her new collection for Topshop. Now, Kate Moss, who many predicted would lose commercial endorsements as a result of the scandal that followed photos of her using coke, is working on another kind of nose candy: Women’s Wear Daily reports that Coty will introduce Kate, her debut fragrance, in Europe and Asia in September, with a U.S. launch planned for 2008.

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Filed under: CPG, Fragrance, Women, Young Adults

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