Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Weekend Box Office Estimates

Weekend Box Office Estimates: June 15-17, 2007
Fantastic Four (Fox)                               $57.4 million – opening weekend
Ocean’s 13 (Warner Bros.)                       $19.1 million – 2 wk total $69.8m
Knocked Up (Universal)                           $14.5 million – 3 wk total $90.4m
Pirates: At World’s End (Buena Vista)        $12.0 million – 4 wk total $273.8m
Surf’s Up (Sony)                                    $9.3 million – 2 wk total $34.7m
Shrek the Third (Paramount/DreamWorks)  $9.0 million – 5 wk total $297.2m
Nancy Drew (Warner Bros.)                     $7.1 million – opening weekend
Hostel Part II (Lionsgate)                        $3.0 million – 2 wk total $14.2m
Mr. Brooks (MGM)                                  $2.8 million – 3 wk total $23.4m
Spider-Man 3 (Sony)                              $2.5 million – 7 wk total $330.0m
Source: Box Office Mojo

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; June 15-17, 2007:
Fantastic Four: Rise of the Silver Surfer (Fox) PG                   Opening Weekend $57.4m
Ocean’s Thirteen (Warner Bros.) PG-13                                 $19.1m-2 wk total $69.8m
Pirates of the Caribbean: At World’s End (Buena Vista) PG-13 $12.0m-4 wk total $273.8m
Surf’s Up (Sony / Columbia) PG                                            $9.3m-2 wk total $34.7m
Shrek the Third (Paramount (DreamWorks)) PG                     $9.0m-5 wk total $297.2m
Nancy Drew (Warner Bros.) PG                                             Opening Weekend $7.1m
Spider-Man 3 (Sony / Columbia) PG-13                                 $2.5m-7 wk total $330.0m
Waitress (Fox Searchlight) PG-13                                          $1.3m-7 wk total $14.1m
La Vie en Rose (Picturehouse) PG-13                                     $669.000-2 wk total $2.8m
Disturbia (Paramount (DreamWorks)) PG-13                          $250,000-10 wk total $78.3m
Source: Box Office Mojo

Top 10 Mexican Box Office Estimates June 8-14, 2007                                
Piratas del Caribe 3 (Buena Vista Intl)                     $2.3 million – 3 wk total $20.83m
Crimen Perfecto (Gussi)                                         $933,180 – opening wk
El Hombre Arana 3 (Sony Pictures Intl)                    $438,040 – 6 wk total $34.51m
Premoniciones (Gussi)                                            $346,195  4 wk total $3.73m
Exterminio 2 (20th Century Fox)                             $302,936  2 wk total $1.19m
Zodiaco (Warner Bros)                                           $214,148  2 wk total $748,453
Colorin Colorado (Videocine)                                   $187,460  8 wk total $2.58m
Invisible (Buena Vista Intl)                                      $139,513  5 wk total $1.63m
Aparaciones (Gussi)                                               $117,137  6 wk total $1.04m
Los Mensajeros (Gussi)                                           $87,952  7 wk total $3.05m
* Source: Nielsen EDI and Variety

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Filed under: movies

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