The Transformers movie is just around the corner – and no one is more excited than Hasbro. While Transformers is not the first movie to be based on a toy or a game, initiatives such as this have been ramped up in recent years. There is certainly a lot of excitement around this movie – MTV already gave it an award “the best summer movie you haven’t seen.”
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Hasbro hopes ‘Transformers’ brings action to brand – USATODAY.com
PROVIDENCE (AP) — Hasbro (HAS) is banking that the July 4 release of the DreamWorks/Paramount movie Transformers— based on Hasbro’s “robots in disguise” toys introduced in the 1980s — will herald a new era for the company.
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Filed under: Branded Entertainment, Consumer, Games, kids, movies, Toys
