Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Growing Greener Everyday

Growing Greener Everyday
The increasing environmental consciousness of consumers

Discussion of environmental issues has increased exponentially over the past few months. As a result, we have already seen the impact of consumer awareness on their buying patterns and brand preferences as compared with a year ago. As marketers, we need to understand how these issues are affecting consumer behavior and how to responsibly incorporate our brands into this evolving lifestyle.

The top three things you will learn in this presentation:
* Consumer behavior in regard to their level of involvement in environmentalism
* Actions consumers want the companies they trust to take
* How to address the subject of environmentalism with your clients

Please click below to view the presentation. Enjoy!

Growing Greener Everyday



Filed under: Consumer, eco-friendly, environment

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