Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Live from What Teens Want: Reaching Multi Cultural Teens

Speak to me, but don’t single me out – that’s what marketers at the What Teens Want Conference said. Its important to speak to their lifestyles and common interests.
C.

Live from What Teens Want: Reaching Multi Cultural Teens

Reaching teens with marketing messages isn’t easy.

But when it comes to targeting a multicultural audience, marketers should approach with caution and be armed with knowledge. While multicultural teens are passionate about their heritage and ethnicity, they define diversity in different ways. It transcends fashion, food, culture and geographic origin.

powered by performancing firefox

Advertisements

Filed under: Teens

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,573 hits
%d bloggers like this: