Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Marketers Seek a Banner-Blindness Cure

Marketers are batteling for the attention of web surfers. Creating new and excting banner ads that will actually get the attention of consumers is a never ending challenge.
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Marketers Seek a Banner-Blindness Cure – WSJ.com

Pity the poor banner ad. Cutting-edge just a few years ago, this pioneer of Web advertising is now scorned as hopelessly out-of-date, a neglected stepchild in an era of Web video, widgets, mash-ups and social networking.

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Filed under: advertising, Internet

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