Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Mercedes’ new insight was born in the USA

During the marriage of Daimler and Chrysler, the German executives running the
company fought to keep Mercedes and Chrysler separate to preserve Mercedes’
luxury image. But Mercedes appears to have taken one key thing from the union:
It gained insight into the American consumer and is better poised to woo U.S.
buyers.

~A

Mercedes’ new insight was born in the USA – USATODAY.com
DETROIT — Much like a recent divorcé, Mercedes-Benz is about to face single life for the first time in nine years, and industry watchers say the German luxury brand is better poised to woo U.S. buyers than ever before.

Sure, it faces challenges in the USA as consumers delay purchases while waiting out falling housing prices. Higher gas prices, unfavorable foreign exchange rates and rising interest rates also could be stumbling blocks for the automaker.

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Filed under: auto, Consumer, Customization

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