Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Retailers’ Panty Raid On Victoria’s Secret

Retailers are realizing that the fashionable underwear for women is a hot trend. Many of them,will be launching or have launched lingerie lines to take some business from underwear icon Victoria’s Secret, which has dominated fashion lingerie for many years.

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Retailers’ Panty Raid On Victoria’s Secret – WSJ.com
Lingerie wars are coming to a mall near you.

Retailers including J.C. Penney Co., Target Corp. and Kohl’s Corp. have discovered that fashionable underwear for women is a hot trend. To cash in on it, they are launching lingerie lines or giving old ones a makeover or redecorating dressing rooms and offering professional fitting services. Other companies, including Chico’s FAS Inc., American Eagle Outfitters Inc. and Charming Shoppes Inc.’s Lane Bryant, have created stand-alone lingerie stores.

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Filed under: clothing, Consumer, fashion, Teens, trends, Women, Young Adults

One Response

  1. You think it’s gonna work?

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